Wednesday, 9 April 2014

United Makeup Artists Expo

The United Makeup Artists Expo (UMAe) took place last weekend up in Islington in London. I hadn't heard of this expo before, but when we were given information on it during my course with DFMA it looked and sounded great and I am so glad that I went!

Over the weekend various brands set up their stands at their exhibitor spaces in the business design centre, (where the expo was held) selling their products, many being sold at discounted prices. I was so pleased to get my hands on a Dermacolor Camouflage Creme Palette consisting of 12 colours from Charles Fox's stand at half price! Dermacolor products are renowned for being highly pigmented and they are extremely good at correcting and covering any blemishes or even severe acne on the skin, so it was a wonderful product to pick up! As well as the palette I picked up some Stargazer lashes at £2 each and some special effects products that I'd used on my makeup course from PAM's stand.

Another little gem I picked up from the expo was Illamasqua's Hydra Veil. Illamasqua is one of my favourite brands, all their products are so wonderfully put together and their promotional makeup images for their current and new ranges always look stunning. Going over to their exhibitors space in the business design centre was like walking into a really glam living room, there were even little glass dome display cases on side tables, which was a cute and quirky way of displaying some of their makeup products.

After convincing myself not to buy everything on show, I settled on the Hydra Veil and their Skin Base Foundation in 01. I chose to get the skin base foundation in white, because it's very useful to mix in with other coloured foundations if you want them a tiny bit lighter or not as strong coverage. It's a kit must have! As for the Hydra Veil, it is a little pot of heaven. It's a jelly like formula and all you need is one spatula of this smoothed onto you face as a base layer before applying foundation. It'll smoothen out any problem areas and hydrate your skin in one, acting as a primer and a perfect base to then apply your foundation onto. Ta daaa! It's a wonderful product!

I had an incredible time at the expo, the highlight had to be going to a talk from Mike Smithson. Mike is an American makeup artist and has done so many different project, but his best known for his work in Avatar, Austin Powers, Lone Ranger and Star Trek. When he was talking he was very humble about how he started out and where he is now. There were images of his work being displayed on a screen behind him and it was all perfectly done with incredible attention to detail, he really is an extremely talented man. UMAe was one amazing and inspiring event, I would 100% recommend it to anybody who is interested in makeup!

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